Privacy Policy

Introduction & Agreement

Tapitt ("Tapitt", "we", "us", or "our") is a digital marketing agency offering Search Engine Optimization, Conversion Rate Optimization, Web Development & Maintenance, and Paid Search Advertising services.

By browsing our website, submitting a contact form, or engaging Tapitt for services, you agree to the collection and use of information as described in this Privacy Policy. If you do not agree with any part of this policy, please refrain from using our website or services.

Information We Collect

We collect information in three ways:

a) Information You Provide Directly

• Name, company name, and work email address submitted via our contact form
• The service you're interested in (SEO, CRO, Web Development, Paid Search)
• Any additional details shared during a strategy call or onboarding

b) Information Generated Through Our Work Together

• Project communications, briefs, and campaign materials
• Website analytics and performance data shared for SEO/CRO engagements
• Billing and invoicing records

c) Technical Information

• IP address, browser type, and device type
• Pages visited, session duration, and referral source
• Cookies and analytics data (see Section 08)

How We Use Your Information

• To respond to enquiries submitted through our contact form or "Request a Call" requests
• To schedule and conduct strategy calls
• To deliver and manage SEO, CRO, web development, or paid search engagements
• To send project updates, invoices, and support communications
• To improve our website and understand how visitors use it
• To detect and prevent fraudulent or abusive use of our website
• To comply with applicable laws and regulations

We do not use your data for any purpose beyond what is described in this policy without your consent.

Data Sharing & Third Parties

We do not sell your data. We may share information in the following limited circumstances:

• Service Providers: Hosting, email delivery, and analytics providers who help us run our website and business, bound by confidentiality obligations
• Scheduling Tools: If you book a call via Calendly, your booking details are handled per Calendly's own privacy policy
• Legal Requirements: We may disclose information if required by law, court order, or government authority
• Business Transfers: In the event of a merger or acquisition, data may be transferred to the acquiring entity under equivalent privacy protections

Data Retention

We retain your data only for as long as necessary to provide our services and meet legal obligations.

After the applicable retention period, data is securely deleted or anonymised.

Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

• Access: Request a copy of the data we hold about you
• Correction: Ask us to correct inaccurate or incomplete data
• Deletion: Request deletion of your data, subject to legal retention requirements
• Portability: Receive your data in a structured, machine-readable format
• Objection: Object to certain types of processing, including marketing communications
• Withdrawal of Consent: Withdraw consent at any time where processing is based on consent

To exercise any of these rights, contact us at hello@tapitt.digital. We will respond within 30 days.

Security Measures

We implement industry-standard security practices to protect your data, including:

• Encryption of data in transit
• Restricted, role-based access — only authorised Tapitt personnel can access client data
• Regular review of our security practices
• Prompt client notification in the event of a confirmed data breach

Cookies & Tracking

Our website uses cookies and similar tracking technologies to improve your browsing experience:

• Essential Cookies: Required for the website to function correctly. Cannot be disabled.
• Analytics Cookies: Used to understand how visitors interact with our site. No personally identifiable information is collected.

You may disable non-essential cookies in your browser settings at any time. Disabling analytics cookies will not affect your ability to use the site.

Children's Privacy

Tapitt is a business-to-business (B2B) service intended for use by companies and their staff. We do not knowingly collect personal information from individuals under the age of 18. If we become aware that a minor's information has been collected, we will delete it immediately.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal obligations. When we make material changes, we will:

• Update the "Last Updated" date at the top of this page
• Notify active clients via email of any material change

Continued use of our website or services after the effective date of any update constitutes acceptance of the revised policy.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal data, please reach out: